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Websites for trades & local service businesses — Canada & the USA

Your business deserves more than a template.

BlueGrid hand-builds affordable, secure, custom-coded websites. No page builders, no shortcuts — just real code, real effort, and a team that treats your business like it matters. Because it does.

100% custom-coded
No templates, no page builders
Secure by default
SSL + security best practices
$1,500 flat
One honest price — no surprises

Our work

Drag the line. See what changes.

A demonstration build — a typical DIY-builder page on the left, the same business rebuilt by hand on the right. Not a client site: it’s how we show you the difference before you spend a dollar.

The rebuilt website — dark hero, quote form, and clear service cards
A typical DIY-builder website — cramped blue text layout with clip art and a coupon box Before
After
Demonstration build

A DIY builder page with no clear next step. We rebuilt it around one job: get the phone ringing and the quote form filled.

Drag to compare
Get a free preview of your site →

Sound familiar?

If any of this is you, you’re in the right place.

You run a business. Nobody expects you to also be a web designer. Most of the owners who come to us arrive with one of these stories.

01

You got quoted eight grand and quietly walked away.

The quote never explained what you were actually getting for it. You said you’d think about it — and that was a year ago.

02

You built it yourself, and you know it isn’t right.

It works, technically. But you don’t send people to it, and you couldn’t say exactly what’s wrong with it — only that something is.

03

Whoever built it stopped answering.

Now changing your own hours, prices or phone number means chasing someone who doesn’t reply — for a site you supposedly own.

04

You get three SEO emails a day promising page one.

All vague, all from people who’ve never seen your business. It’s made you suspicious of everyone selling this — fairly enough.

None of that means you’re behind. It means you’ve been sold to badly. We’d rather just show you the work and let you decide.

Why custom-coded

Templates look cheap until you're living with one.

The template route
Page builders & DIY kits
  • Bloated code that loads slow on phones
  • Same design as thousands of other sites
  • Monthly fees forever, and they keep the keys
The BlueGrid build
Hand-coded, custom, yours
  • Lean code, written for speed on every device
  • Designed around your business — nobody else's
  • You own your site. Full stop.
See the full comparison →

Monthly packages

Built once. Looked after every month.

Three ways to keep your website working after launch — hosting and care at the base, Google visibility on top, and full growth work at the highest tier. Every service is also sold on its own.

Tier 1

BlueGrid Foundation

$199/ month USD

Keep your website reliable, protected and professionally supported.

  • Your website stays online and available to customers
  • Routine problems are identified and corrected
  • Your online presence remains current and functional
  • Professional website support is available when needed
$278 individual monthly value
Save $79/month
$948 a year
View full plan details

Website care

  • Managed website hosting
  • SSL certificate
  • Website backups
  • Software and plugin updates
  • Security monitoring
  • Bug fixes
  • Contact form and link testing
  • Up to one hour of minor website updates per month

Performance

  • Uptime monitoring
  • Basic website performance monitoring

Strategy and reporting

  • Monthly website health check

Support

  • Standard technical support

How the value is calculated

Website Hosting$30/mo
Website Management$199/mo
Performance Monitoring$49/mo
Total individual value$278/mo
Recommended for Growth
Tier 2

BlueGrid Elevate

$449/ month USD

Improve how your business is managed, discovered and presented across your website and Google.

  • Everything included in Foundation
  • Stronger visibility in Google Search
  • Better local visibility in Google Maps
  • A more complete and active Google Business Profile
$775 individual monthly value
Save $326/month
$3,912 a year
View full plan details

Website care

  • Everything in Foundation
  • Up to two hours of website updates per month

Search visibility

  • SEO Foundations
  • On-page SEO improvements
  • Title tag and meta description optimization
  • Internal linking improvements
  • Local keyword research
  • Local keyword tracking
  • Google Search Console monitoring

Google visibility

  • Google Business Profile optimization
  • Google Business Profile management
  • Four Google Business Profile posts per month
  • Review monitoring
  • Review response drafts and assistance
  • Basic citation monitoring
  • Business information consistency checks

Strategy and reporting

  • Monthly performance report

How the value is calculated

Foundation services$278/mo
SEO Foundations$149/mo
Local SEO$199/mo
Google Business Profile Management$149/mo
Total individual value$775/mo
Tier 3

BlueGrid Signature

$899/ month USD

Turn your website into a stronger growth asset through advanced visibility, performance and conversion improvements.

  • Everything included in Elevate
  • Stronger visibility for more competitive searches
  • A faster and more effective customer experience
  • Continued expansion into important services and locations
$1,276 individual monthly value
Save $377/month
$4,524 a year
View full plan details

Website care

  • Everything in Elevate
  • Up to three hours of website updates per month
  • Priority technical support

Search visibility

  • Comprehensive keyword strategy
  • Advanced competitor analysis
  • Technical SEO monitoring
  • Ongoing service page optimization

Google visibility

  • Advanced Google Business Profile optimization
  • Citation development and cleanup

Performance

  • Website performance optimization

Conversion support

  • Conversion rate optimization
  • Call-to-action improvements
  • Contact form optimization
  • Landing page improvements
  • Conversion tracking

Content and page development

  • One new or substantially improved service or location page per month

Strategy and reporting

  • Detailed monthly growth reporting
  • Quarterly strategy review

How the value is calculated

Website Hosting$30/mo
Advanced Website Management$299/mo
SEO and Local Visibility$499/mo
Performance and Conversion Optimization$249/mo
Monthly Page Development$199/mo
Total individual value$1,276/mo

Need a website first?

BlueGrid’s standard custom website is $1,500 USD flat, one time, with 50% due before work begins and 50% due before launch. Monthly packages begin after the website launches.

Foundation, Elevate and Signature do not include the initial website build.

Discuss Your Website

Individual monthly value reflects BlueGrid’s standard pricing for purchasing the same service scopes separately. It is an indication of value only and does not guarantee financial returns, search rankings, traffic, leads, sales or revenue. Package inclusions are limited to the scope stated; work beyond that scope is quoted separately. Third-party subscription and software costs are billed separately.

Single services

Only need one thing? Buy just that.

Not everyone wants a monthly package. Every service below is sold on its own, explained without the jargon.

Custom Website Design & Development

Starting at $1,500 one time

We build you a brand-new website from scratch, by hand. Not a template a thousand other businesses are using — one made for your business and the work you actually do.

Like having a shop built to suit you, instead of moving into an empty unit and hoping it fits.

SEO Foundations

$149/month

The groundwork that helps Google understand what you do and where you do it, so it puts you in front of the customer instead of a competitor.

Nobody can promise you the top spot. Anyone who does is selling you something.

Website Hosting

$30/month or $300/year

Your website has to sit on a computer that stays switched on day and night, or nobody can see it. That’s hosting. We rent that space, look after it, and keep your site up.

Paying yearly saves you two months.

Website Performance Monitoring

$49/month

We keep an eye on how fast your website loads and tell you when something starts dragging. Most people give up after a few seconds of waiting and go back to Google.

The fastest way to lose a customer is to make them wait.

Website Redesigns

$1,500 one time

You already have a website, but it’s old, slow, or you’d rather not send people to it. We rebuild it properly and keep everything that was already working.

Same address, same business. New building.

Website Management

Starting at $199/month

When your hours change, a price goes up, or something stops working, you send us a message and we take care of it. You never have to log into anything.

You ring us, we fix it. That’s the whole arrangement.

Local SEO

Starting at $199/month

When somebody nearby types “plumber near me” into Google, we work on getting your business to come up. This is about the people in your town, not the whole country.

Being the name that comes up when a neighbour goes looking.

Google Business Profile Optimization

$199 one time

That box beside Google with your hours, photos, reviews and a little map. Most are half-empty or plain wrong. We set yours up properly, once.

It’s often the first thing a customer sees. Usually before your website.

Google Business Profile Management

$149/month

Once it’s set up, someone has to keep it alive: posts, photos, answering reviews, updating hours over the holidays. That’s this.

A profile that hasn’t been touched in two years tells customers something.

Advanced SEO & Local Visibility

Starting at $499/month

The heavier ongoing work for competitive areas: deeper keyword strategy, technical fixes, competitor tracking, and building your presence across the web.

For when the basics aren’t enough because everyone else is doing them too.

Performance & Conversion Optimization

$249/month

Two jobs together: making the site faster, and getting more of the people already on it to actually pick up the phone instead of having a look and leaving.

Same number of visitors. More of them ringing you.

AI Business Solutions

Custom quote

A helper on your website that answers common questions at any hour, takes the caller’s details, and passes them straight to you — including at two in the morning.

It catches the ones you’d otherwise miss.

Domain & DNS Management

Custom quote

Your web address — the yourbusiness.com part — and the settings behind it. We register it, keep it renewed, and make sure it never quietly expires.

Losing your web address is a genuinely terrible day.

Business Email Setup

Custom quote

Email ending in your own business name instead of gmail. We set it up so it looks professional and so your messages reach the inbox, not the junk folder.

you@yourbusiness.com reads very differently to yourbusiness1987@gmail.com.

Ongoing Technical Support

Custom quote

When something breaks, or you don’t understand what you’re looking at, you contact a real person who already knows your website and explains it in plain English.

No ticket numbers, no hold music, no jargon.

Pricing

One price. No games.

Most companies make you ask. We’d rather you knew before we’ve even spoken.

$1,500
Flat — your complete website
See what’s included

You approve everything

Design, words, launch — nothing goes live until you’ve seen it and signed off.

You own it all

Your code, your content, your domain. If you ever leave, everything leaves with you.

Half now, half at the end

You never pay in full for something you haven’t seen finished.

The obvious question

Why is it $1,500 when agencies charge ten times that?

It’s a fair thing to ask, and the answer isn’t that we cut corners on the work. It’s that we don’t carry the costs a large agency has to pass on to you.

We operate lean

No downtown office, no layers of staff between you and the people building your website. That overhead has to come from somewhere — usually your invoice.

Our tooling does the repetitive work

We’ve built an efficient process backed by automation, so our time goes into the parts of your website that actually need a human.

You talk to the people doing the work

No account manager relaying messages. You deal directly with the two people whose names are on the company.

Lower price, same standard of work. You’re not paying for unnecessary staff and expenses — you’re paying for the website.

Who you’ll be working with

Two people. Both of us on your project.

Most agencies hand you to whoever is free. At BlueGrid you get the founders — every time.

Joshua Bignell

Founder & CEO

Leads operations, technology and service delivery — the build itself, and making sure what we promised is what you get.

Seif Abdelmalek

Co-Founder & Head of Growth

Leads marketing, sales and client acquisition — the first conversation you have with us, and the plan that comes out of it.

How we build

You see the work at every step.

01 — Discover

We learn your business

02 — Design

You approve the direction

03 — Build

We code it by hand

04 — Launch

We stay in your corner

See the full process →

You don’t need a bigger website. You need one that makes the phone ring.

— what we build for, every time

Questions

The things you're probably wondering.

How much does a website cost? Do I actually own my website? What is SEO, and do I actually need it?
All questions, answered straight →

Ready when you are.

Three quick taps and we'll know exactly how to help. No pitch, no pressure.

Start a project